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lettershop direct mail automotive

Variable Digital

Variable digital campaigns incorporate the target customer’s name, vehicle model, or other specific information to create a personalized message. We can add striking graphics or other digital items to create a highly visual mailing with a personal connection to the prospect. We can even add graphics for their current vehicle gaining you an instant connection to the prospect.


  • More mail gets opened if the customer feels connected to it
  • The graphics are high quality and focus on each prospect, gaining you greater results for the campaign
  • You can vary the message and graphics with each campaign, keeping your message fresh even to repeat prospective customers