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Buy Back Campaigns

A Buy Back campaign targets customers at the peak of their vehicle resale value. The campaign targets customers by make, model, or year and offers incentives to bring them to the dealership for Buy Back of their vehicle.


  • Increased sales of new vehicles
  • Adds late-model high-value vehicles to your pre-owned inventory
  • Reaches customers with vehicle equity
  • Gain customers willing to trade vehicles more frequently