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lettershop direct mail automotive

Black Book / KBB / Edmunds

These campaigns find customers with vehicles from certain years or models, then offers them specific trade-in values subject to condition and mileage. Many customers have no idea what the trade-in value is for their current vehicle so this campaign might encourage them to trade-in for a new vehicle.


  • Connect a targeted sales program to customers with high vehicle equity
  • Offer them a current trade-in value using accredited sites as verification
  • Bring good prospects into the dealership versus window shoppers
  • The different sources of vehicle value use different criteria to provide a trade-in. This offers customers a comparison of what their vehicle is worth.